Sonic Branding.

(Work developed and executed with/for amp Sound Branding)

In today’s rapidly evolving digital landscape, Docusign is a leader in the world of agreements and agreement management. amp partnered with Docusign for their brand evolution, which involved a holistic, 360° approach including a new product offering and sonic brand development as well as revised brand positioning and strategy. By creating a flexible sonic brand consisting of various melodies, riffs, harmonies, chord progressions, and lyrics, Docusign is empowered to enhance its various storytelling needs with a memorable, catchy, engaging, and ownable Sonic DNA.

The new sound of Docusign was launched during the brand’s annual global tentpole event, Momentum, in April 2024 alongside a new visual identity and a new set of groundbreaking features and products within the Docusign platform.

The sonic identity of Docusign is a living creation, and our flexible Sonic DNA approach allows the brand to develop further sonic assets to continually enrich its branded sonic experience.

Winner of a Transform Award (North America) 2025.